PR Conversation Hearts

14 Feb

Image Credits: "You and Me" by apletfx

In recognition of Valentine’s Day, our class did an activity in which we drew connections from the fun, playful, and flirty messages on the popular confections to the field of public relaitons. Here is what came to my mind:

“Be True”

Honesty, and backing up an honesty policy with actions, is crucial to PR. It is a matter of a division’s or a firm’s own integrity as well as a matter of basic media ethics.

A division’s or firm’s loyalty is to many people. It is to their company, or the company that they are represtning, as well as to their publics. To “be true,” a PR professional must make a choice that will properly and positively represent the company and will not misinform their publics.

“Cutie”

A PR professional should come up with ideas that are creative, catchy, and yes, a little bit cute. One example is Bank of America’s giant Mexican piggy bank used to promote their SafeSend program. Similar ideas include slogans and acronyms. A historic example is Edward Bernays’ Ivory Soap sculpture contest.

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3 Responses to “PR Conversation Hearts”

  1. jlardrey February 15, 2011 at 7:20 pm #

    Such a “Cute” blog! I love how you incoporated the ways conversational hearts can help PR students remember the ways of PR. Being apart of Professor Nixon’s class I have learned to think out of the box.This exercise is something that is totally out of the box. 🙂

  2. blherrman February 19, 2011 at 3:45 pm #

    I thought this was a great post about using an ordinary holiday treat to relate it to something related to PR and everyday life. I myself don’t find the appeal to them because I think they taste just like Tums and don’t use them, but seeing how we can relate something that deals with Valentine’s Day to our future careers in the PR world is a pretty neat thing to do.

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